Episode 121

Published on:

10th May 2023

Don't Play Small - You WILL Lose: Overcoming Obstacles

In today's episode, Laura explores the strategies and mindset shifts needed for entrepreneurs and real estate agents to thrive in this changing market. She tackles the topic of playing small and the detrimental impact it can have on your success. She'll dive into three key points that will help you overcome the habit of playing small and unleash your full potential!

If you're ready to build a strong business, it's time you start using the CEO agent.

Follow us on Instagram and watch the video there - @lauradoughty_le or on our Monarch Estate YouTube Channel

1: The Importance of Personal Branding

  • Developing a strong personal brand that sets you apart from the competition is crucial for success as a real estate agent
  • Identifying your unique value proposition and communicating it effectively through marketing channels is key
  • Effective personal branding can help you attract more clients and build lasting relationships

2: Embracing Technology and Innovation

  • Real estate agents who fail to keep up with the latest technologies and platforms risk falling behind in today's digital landscape
  • We'll discuss the most impactful technologies for real estate agents, from CRM systems to digital marketing tools
  • Embracing technology can streamline workflows, boost efficiency, and enhance overall client experience

3: Investing in Growth to Scale Your Business

  • Overcoming the common fears and obstacles that agents face when it comes to investing time, resources, and funds in their businesses.
  • Investing in your business's growth is essential for long-term success as a real estate agent.
  • We'll share strategies for setting realistic goals, leveraging resources, and managing finances to prioritize business growth.


  • Playing small can limit your potential and hinder your success in the competitive real estate market.
  • Implementing the strategies discussed today—building a strong personal brand, embracing technology and innovation, and investing in your business's growth—will help you break free from playing small and step into your true potential as a real estate agent.
  • Thank you for joining us on this episode of the eXperiment podcast. Don't forget to subscribe and leave us a review, and feel free to reach out with any questions or suggestions for future episodes. Keep aiming high and reaching for success in your real estate entrepreneurial journey!

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About the Podcast

The eXperiment Podcast
Real Talk with Laura Doughty
Hey Y'all!! The eXperiment podcast is just that – an experiment. My whole life I’ve felt like people try to put you in a box. I’m sooooo an outside the box person, who oddly relishes her rituals in life. But, my previous podcast was more about stories of living excellence in your daily life. A bit too woo woo for even me, if I’m honest. This eXperiment podcast is about life and business. Yes, it will cover REAL ESTATE because real estate affects all of our lives each and every day. We have to have shelter. It will also cover WELLNESS because if you don’t have your health, it don’t matter where you live. And it will cover ENTREPRENEURSHIP – because we truly are the backbone of this country. It takes so much courage and aversion to risk to step out and create a platform that doesn’t currently exist – hope and pray that someone will believe in you and invest in what you’re doing.

This culture is thankfully coming out of it’s fog that it’s been living in for too long. We chased the Kardashian life – hmmm, that’s interesting, this is their last season. Don’t think that’s coincidental. Bottom line, it’s about sharing the truth of the journey that it takes to get up every day and support yourself as an entrepreneur. What I know that I know is ALL of us have a dream and a vision for our life and sometimes you just need to hear from someone that you don’t know that you have permission to step out of the box that society has created that isn’t real and doesn’t work. So, the journey, the wins and the falling downs WILL be exposed on this podcast. By me and by the people who honor me with their time and allow me to interview them. www.theexperimentpodcast.com Can't wait to get to know you!! Laura www.lauradoughty.com